August 2, 2010

The Truth About Email Marketing




Title : The Truth About Email Marketing (Reprint)
Publisher : Pearson Education
Year : 2009
Pages : 206pp, 14cmx22cm
Format : Paperback
Category : Marketing Management
Author : Jenkins, Simms
ISBN











: 9788131726419











Book Detail:-

Appen
 
Short Description:-
This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
 

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